Audience Research Video

What we learnt from the audience research:

• people like the idea for the music video and think that it targets an important issue in today's society
• the best way to reach out to the audience is through social media sites as this is what gets used the most within our target audience 
• the most common way to consume music videos is through the use of sites such as YouTube and therefore it is important to us that our music video is highly featured and easily accessible on YouTube