For the album cover, I went for a simplistic approach. I very strongly focused around the colours of paint used in the music video. For example, on the front cover there is a completely white background with the words 'Fix You Coldplay' written in a black outline (the idea here is that the audience can colour this in as colouring is a theraputic thing, often recommended for people with mental health problems) and then two finger prints at the bottom where people would naturally hold a CD, one fingerprint is pink and one is yellow as these were the colours used in the music video. On the inside of the album cover, I decided to have one side splatted lightly with pink paint and one with yellow, once again reinforcing the music video. As for the back of the album cover I just simply listed the songs that could be found on the album with no paint at all, as I felt this was an appropriate way of linking the end of our music video to the end of our album cover because in the video the idea that if you share your problems they will become easier to cope with which is why there is no paint on the back cover.
Overall, our digipack confides to the norms and conventions of digipacks by having the album name and artist in big letters and having the song list on the back. However, the idea of having an album colour with an area for you to colour in challenges a lot of conventions and is not commonly found on digipacks.
Poster:
For the poster, Olivia and I splattered the paint across a white background in order symbolise a very busy and chaotic case of mental health taking over what would otherwise be a very simple life, however we also wanted there to be a lot of paint on the poster to really enforce the idea into the publics minds and therefore make them remember it. We made sure that we kept the lettering of 'Fix You Coldplay' clear of paint so the white background was still clear to some extent, this idea was also quite creative. Annie then added a release date, some logos (youtube and apple itunes) and a hashtag (to get people talking about the music video on twitter to increase the social media platform of the video) to the final version of the poster on Photoshop as this follows the normal conventions of a music poster. She chose to write in plain black so that it didn't distract from the poster but so that it also stood out.
Overall, our poster does follow the normal conventions of media product posters as this is what is expected in society.
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